MOBILE APP USAGE ON RISE

Mobile applications usage in the country is on rise. The app usage is going to witness an exponential rise in 2019, predicted by App Distribution firm Momagic. Especially in the category of shopping, video and games are expected to see 60 per cent more users by 2019, according to the report published by it. Heavy drop in Data prices alongwith increase in speeds encouraged people to use Mobile Apps in a big way.

"We will continue to see this growth in 2019 with a jump of 60 per cent users in this segment according to our study," Momagic Technologies Founder and CEO Arun Gupta told.

The report based on data compiled from around 2 million Mobile users. The survey revealed that there is 94 per cent surge in demand for News Applications followed by 80 per cent rise in Social Network Apps and 52 per cent increase in Games category in January-March period of 2018 period. India creates one of the largest news content across tens of languages which is consumed by users across age groups. News related apps continue to outperform other segments and is expected to grow further, thereby making it clear that in the near future content is going to be a clear winner in the Ad tech sector said Gupta. The report predicts average app usage time in India will grow by 90 per cent in 2019 from 2 hours in 2017, app downloads 153 per cent and digital advertising 25 per cent from 73 per cent and 13 per cen in 2017. Digital ad spending in India is expected grow by 26 per cent in 2018 and 28 per cent by 2019, the report said.

The report clubbed total users in three categories -- New Users, Social App and Game App users -- for the study. It found that Social App users are likely to use Datings Apps. They (social media app users) are not only good at social networking, but might enjoy outdoor activities since they often check weather information.

A huge group of social app users drive and have many traffic tool apps within their handset for them to drive smarter on the roads such as GPS navigation, parking information, highway helper.

Social Media App users enjoy outdoor activities and travelling as they pay attention to the weather status and hence may install weather forecast apps to get weather and air quality information, timely.

Most of the Game User might be a parent who share their mobile phone with their children and Comic Apps on their mobile phone for entertainment.

New users of mobile application prefer to install food and drink applications followed by apps in Heath and Fitness category, Auto Segment, Weather, Medical and Parenting.