Thursday, June 13, 2013
EGGLESS CHACOLATES FROM MARS
Keeping in mind the number of vegetarians,
chocolate and confectionery maker Mars International today launched
chocolate brand snickers in an eggless variant. Mars has set-up a new
assembly line to manufacture the new vegetarian snickers to cater to the
increased demand for eggless chocolates, the company said in a
statement. "Our endeavour is to bring quality chocolates that will
satisfy the Indian palate. The launch is in line with our business
objective of growing our snickers range. With snickers green dot we wish
to cater to our growing vegetarian consumers," Mars International MD
for chocolate business MV Natrajan said. Snickers vegetarian chocolate
will be available in two pack sizes –- 25gms and 54gms priced at Rs 15
and Rs 30, respectively. The non-vegetarian stock keeping units will
however continue to be available in the market as well, the company
added.
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