At a time when employers in
India are struggling to find suitable candidates against vacant
positions, HR experts are betting on internal talent management tools
such as cross-functional promotions that help in resolving manpower
crisis in any organisation. Experts believe that cross-functional
promotion of internal talent is very critical for any firm as this
approach enables well-rounded development of employees.
Cross-functional promotions allow people within a company to apply for
vacant positions in different functional areas such as engineering,
sales, marketing and HR. Companies like PepsiCo, Sapient, Pitney Bowes
have active cross-functional development programme. "Internal job
posting process is a platform that empowers all employees to drive their
own career and make conscious decisions. Every open role in PepsiCo is
first up for grabs for the internal population before a search is
activated externally if required," PepsiCo India Director (Talent
Acquisition) Raman Singh said. The success of this process is backed by
strong factual evidence where over the last three years more than 70
per cent of open roles have been filled internally, many of which have
been cross functional, Singh added. Elaborating on Sapient's
cross-functional promotions, Prashant Bhatnagar, Director-Staffing and
Hiring, SapientNitro India, said, "Cross-functional promotions are a
proven strategy in developing talent and realising their full
potential." At Sapient, the Vice President of Learning and Organisation
Development comes from our Consulting business, having spent many years
with the clients before moving into this HR role. Likewise, Sapient's
Senior Vice President and Head of People Team has a background in
Program Management. Customer communication and management solutions
provider Pitney Bowes also applies a multi-layered approach with the
objective to ensure the right talent with right potential is available
when needed. "Last year, 10 per cent of the workforce in Pitney Bowes
India had an opportunity to participate in our cross- functional
development programme," Manish Chaudhary, Vice President, WW Engineering
at Pitney Bowes, said. Moreover, this HR tool -- developing internal
talent -- can also be helpful in succession planning and retention of
employees. "Today the talent pool is not just diverse, it is truly
global. Any company that is trying to succeed at a global level has to
take heed of the fact that their talent will be from a wider demography
than ever seen before," Jyorden T Misra, Managing Director, Spearhead
InterSearch, said.
Moreover, this also serves as a powerful retention tool as it provides motivation of being identified as the key player of the organisation.
Moreover, this also serves as a powerful retention tool as it provides motivation of being identified as the key player of the organisation.
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