India, which has the highest number of
Facebook users outside the US, will account for the fastest growth in people
logging on to the social networking platform this year, research firm eMarketer
said. "This year, eMarketer predicts, the country (India) will enjoy 40
per cent growth in Facebook users, the most of any market in the world and more
than twice as quickly as regional second-place Indonesia," the firm said.
According to eMarketer's projections, Facebook users in India will hit 108.9
million by the end of this year from 77.8 million in 2013. The firm estimates
the user base in the world's second most populous country to swell to 136.3
million in 2015 and 211.2 million in 2018. "And India's rapid growth is
not due to a small installed base of Facebook users. Already, by the end of
2013, nearly 78 million people in the country logged in to the site at least
monthly. By the end of 2018, more than half a billion people in Asia-Pacific
will use Facebook each month," eMarketer said. California-headquartered
Facebook has said that India and Brazil are the "key sources" for the
growth in its user base. As per Facebook data, global monthly active users
(MAUs) stood at 1.28 billion on March 31, an increase of 15 per cent from a
year earlier. "Users in India and Brazil represented key sources of growth
in the first quarter of 2014 relative to the same period in 2013," the
social networking giant noted. Facebook said its global mobile MAUs increased
34 per cent to 1.01 billion as of March 31 from 751 million as of March 31,
2013. "In all regions, an increasing number of our MAUs are accessing
Facebook through mobile devices, with users in India, Brazil and the US
representing key sources of mobile MAU growth over the first quarter of 2014 as
compared to the same period in 2013," the firm added.
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