The
Shanghai Auto Show banned female models and automakers responded with
dancers and fresh-faced young women holding tablet computers.
Organisers of China's biggest auto show announced in February that
models in slinky dresses who usually adorn the stands of some auto
brands would be banned. It said it wanted visitors to focus on cars.
The use of female models at Chinese auto shows already had dwindled
as automakers tried to set themselves apart. But the show's decision
comes as China's government under President Xi Jinping increases
efforts to crack down on prostitution, online pornography and what it
considers racy or improper programming on TV. In December, the
broadcaster of a historical drama that included women in low-cut
dresses took it off the air temporarily and returned with images
cropped to conceal actresses' cleavage. The change prompted mockery
by members of the public and complaints about the prudishness of
government censors. Today, Luxgen, a joint venture between
state-owned Dongfeng Motor Co and Yulon, a Taiwanese partner, opened
its display with a performance by a chorus line of dancers. At other
stands, young women in sleeveless but more business-like dresses
carried tablet computers to show visitors the details of cars. Auto
brands have had rock bands perform at their displays. At the Shanghai
show in 2011, a Chinese automaker, Chery, had a modern dance troupe
perform.
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