'Specialised', 'leadership' and 'expert' are the most
overused career buzzwords in India, according to a latest report by
professional networking website LinkedIn which analysed the profile
summaries of 39 million members in the country. LinkedIn announced
the top 10 most overused buzzwords and phrases by Indian
professionals in their LinkedIn profiles. Running for the sixth year
in a row, the campaign encourages professionals to sharpen their
profiles using language that is simple yet effective in describing
their professional journey. The company analysed the profile
summaries of 39 million members in India and compiled the Buzzwords
2017 list. The top ten India buzzwords are: specialised (1),
leadership (2), expert (3), strategic (4), passionate (5), certified
(6), responsible (7), excellent (8), experienced (9) and focused
(10). A new addition to the top 10 list, 'specialised' is this year's
most overused buzzword both globally and in India, the company said.
'Leadership' has moved up two notches from last year, while
'passionate' which was in the top three in 2016 closes the top five
list for 2017. Some new additions to the list include words such as
'certified' and 'excellent', while 'organisation' which was the most
overused buzzword in 2016 is off the charts this year. "With
over one million people entering the workforce every month, the
Indian job market continues to get more competitive," said Deepa
Sapatnekar, Head of Communications, LinkedIn India and Hong Kong.
"So, it's essential for professionals to show up differently and
create a compelling professional brand. Our data shows that
historically, this is the busiest month of the year for LinkedIn
profile updates," said Sapatnekar. The company said those
looking to improve their LinkedIn profile this year should "mind
their language" as profile summary is one of the first things
people look at, so it is important to get it right. They also advised
people to take a professional tone and be assertive and direct when
they are talking about their achievements. They should list out all
their relevant previous roles and describe what they did in everyday
language. This will help people understand the breadth of your 'work
story' - a complete profile reflects a well-rounded person, the
company added.
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