A
variety of wines, mocktails for teetotallers and regional cuisine --
this is Air India's recipe for wooing business and first class
passengers on international flights, according to its spokesperson.
The proposal comes after the ministry of civil aviation instructed
personnel from Air India's catering division to "spend more to
fill the aircraft" during a meeting last month, said an
official, who spoke on the condition of anonymity. "We will
first implement this plan for business and first class passengers on
our international flights. Later on, we plan to introduce mocktails
and regional cuisine on domestic flights. If this is successful we
intend to expand this to economy class as well," said Air India
spokesperson Dhananjay Kumar. The new menu is likely to be
implemented for the winter schedule, which kicks in from October end.
According to the blueprint prepared last week, the airline also plans
to introduce new and better cutlery for its premium passengers. Also
on the anvil is a suggestion to offer such passengers the food of
their choice, which will be gathered from them a couple of days ahead
of their journey. The airline will also be imparting refresher
training for its chefs across 28 countries who have "lost their
Indian touch". According to the spokesperson, once the new menu
is finalised it will be showcased at an exhibition here in September.
Air India's international flights currently witness 70 per cent seat
occupancy in business class and 37 per cent in first class. Officials
hope that even a 10 per cent increase in passengers in this segment
will mean a significant boost in revenue for the airline.
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