Eco-tourism
is gaining popularity with a 25 per cent year-on-year growth as
people look to escape to offbeat locations in search of fresh air,
especially during festivals, says a study. Owing to the increasing
pollution levels in metro cities, during the festive season, more and
more people are planning 'green getaways', according to online travel
platform Ixigo's study. The data for this study was taken from
bookings and searches for travel during the festival season beginning
October 1 till November 7, on ixigo platform.
As
per Data
- Queries
for ecotourism are on the rise, witnessing y-o-y spike of 25 per
cent.
- 38
per cent people are travelling alone, while 32 per cent are
travelling with family to escape the festive season pollution.
- There
has also been a growing demand in queries for eco-lodges, jungle
lodges, natural habitats, eco-friendly accommodation as well as
offbeat destinations.
- Destinations
such as Himachal Pradesh, Uttarakhand, North-East states, Kerala,
Madhya Pradesh, Maharashtra, Karnataka and Tamil Nadu have witnessed
the maximum growth in eco-friendly lodging and accommodations.
- Travellers
have also shown interest in coastal and outback adventures to places
like Australia. Dubai, Singapore, Colombo and Bali were also some of
the most popular international destinations for this period.
- 35
per cent of the total queries received around these escapes now come
from people residing in cities such as Delhi, Gurugram, Kolkata,
Bangaluru and Mumbai.
"About
two years ago, the demand for experiential stays, ecotourism and
staycations was increasing mainly among expats and foreign tourists.
But, the scenario has now changed completely," ixigo CEO and
co-founder Aloke Bajpai said. "An average of about," Bajpai
added.
No comments:
Post a Comment