PEPSI IS MORE YOUTHFUL

Pepsi is a youthful brand, while Coca Cola is for 'older ones', PepsiCo Chairman and CEO Indra Nooyi said today while bringing out the contrast in business approach and positioning with its rival in India. Highlighting the company's youth focus, Nooyi said the company's Mountain Dew brand has also done "phenomenally" well among the youth. "If you look at all the brand equity scores, Pepsi is definitely a loved marque in India, especially (with) the young people who think Pepsi is more youthful...she commented.

"You know that they bought Thums Up and local brands and we did every thing organically," Nooyi told PTI when asked about its competition with Coca Cola.
There is a "big difference between the two companies", she said, adding: "...in a way we came into India and invested a lot of money in India and grew it".
Commenting on the brand positioning Pepsi and Coke, she said:
PepsiCo India sells various brands under its beverages portfolio including Mirinda, Mountain Dew, Slice and Nimbooz.
In India, Coca Cola sells carbonated and non-carbonated drinks such as Coca Cola, Fanta, Thums Up, Sprite, Maaza, Minute Maid and Kinley.
When asked about PepsiCo's association with the controversial T20 league IPL, she said: "At this time IPL is a phenomenal marketing vehicle. It's a great sport. It brings lot of people to the stadiums and association with the IPL has built brand equity of our brands phenomenally. So, I am going to look at the positives.
Announcing one of its single largest investments in a country, global beverages and snacks major PepsiCo today said it will invest Rs 33,000 crore in India by 2020 to more than double the capacity of the business here.
  

INVEST 33000 CRORES BY 2020

The US-based beverages and snacks major PepsiCo today announced Rs 33,000 crore investment in India by 2020 to double its business capacity here. Nooyi said its investment decision in India is not linked to the current political climate in the country. PepsiCo is investing behind the core India story, its demographic dividend, entrepreneurial culture and a thriving democracy, Nooyi said.
When asked if the scams like 2G spectrum allocation and 'coalgate' have impacted India's image globally, Nooyi said: "Yes and No. I think we should look at all these very carefully. On one hand you can argue it has tarnished the image and on the other hand you can say this is great, this has come out and they get addressed." Stating that one should wait and watch how these things evolve, she said: "(I) hope that over the time all these get addressed at the root."

INDIA NEEDS GOOD GROWTH
Whosoever comes to power after the next elections will manage the country well so that India clocks a consistent 7-8 per cent economic growth.Nooyi commented.
"Our hope is that whosoever is in power, manages this country consistently for all the potential the country has," Nooyi told PTI when asked about the current political climate in the country.
When asked as to what she thought about Narendra Modi as Prime Ministerial candidate, she said: "I have no comments on political situations. I speak as the CEO of a large multinational company. Countries like India should be successful for the long term because India needs growth.
"India needs to grow at 7 to 8 per cent to ensure full employment and we all will do our part to invest in India to make sure India achieves its growth potential."