Wednesday, August 21, 2013

NANO BE POSITIONED AS SMART CITY CAR

Faced with steep fall in sales of Nano, Tata Motors is mulling to position BUDGET CAR NANO as SMART CITY CAR...in future.with added features such as power steering, apart from introducing a CNG version. Tata Group Chairman Cyrus P Mistry informed this to the shareholders at the 68th annual general meeting. 
"We are now focusing on increasing the features and the perceived value of the Nano with every subsequent model launch, We are now focusing on making it a smart city car and targeting the young customers," he added.
Despite discounts and other freebies, Tata Motors has not been able to draw in customers to Nano showrooms and its dedicated Nano plant at Sanand in Gujarat is running much below even half its capacity. "We are coming out with power steering options (on Nano), improved interiors and exteriors and better fuel efficiency," Mistry said.

Mistry also said the company will launch the much-delayed CNG variant of the Nano this year. 

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