With
people planing to buy big ticket items like durables, vehicles and
house, the consumer spending is likely to recover in the next six
months, according to a study. According to ZyFin Research, a
financial research and analytics company, it's consumer outlook index
was at 44.2 in July, from 44.3 in the previous month. Score above 50
reflects optimism while below 50 indicates pessimism. "Nevertheless,
it is a vast improvement from the corresponding month of the previous
year (40.8, July 2013), as has been the case since the electoral
verdict in May 2014," Zyfin said. The consumer outlook index is
a barometer for consumer confidence, reflecting current and future
spending plans, employment and inflation outlook of urban Indian
consumers. "The index values suggest a distinct upward shift in
consumers' willingness to spend since the run up to the NDA's win at
the general elections and subsequent government formation. "Current
data reflects higher spending plans on durables and homes. Vehicle
purchase sentiment is also on the mend. This should culminate into
better sales volumes within the consumer sector in the upcoming
festive period, a much-awaited deviation from weak sales trends
observed over the past two festive seasons," Zyfin said. The
index is based on a monthly survey of 4,000 consumers across 18
cities. The top cities with the highest scores this month were
Hyderabad, Mangalore, Mumbai and Guwahati. The spending sentiment
index increased to 33.4 in July 2014 from 30.4 in the previous month.
The third consecutive increase brings the index to its highest level
since November 2012. "A larger number of consumers surveyed
mentioned that they have plans to purchase homes and durables, as
compared to previous months. Plans to spend on two- and four-wheelers
have also seen a slight uptick. These improvements point to a
recovery in consumer demand over the next six months," it said.
The inflation sentiment index proved to be the dampener, dropping by
close to three points, to 25.5, from 28.2 in June 2014. The
employment sentiment index maintained its optimistic streak (score
above 50) throughout 2014. It registered a score of 52.5 in July 2014
compared to 53.9 in the previous month.
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