With increasing number
of people preferring to shop online, the retail category penetration
has increased to 65 per cent and has grown to 53.4 million visitors a
month, an overall growth of 15 per cent annually, according to a
report. Apparel, health, home furnishings, fragrances and cosmetics
are the few categories which have shown growth in the last 12 years,
with apparel being the strongest with 66 per cent followed by
fragrances and cosmetics at 12 per cent growth, according to a report
by Assocham and comScore, titled 'State of E-commerce in India'. "The
growth has come across all retail categories and most of them show
promising transactions and conversion rates along with growth in
visitors," the report said. The report said that Flipkart group
of websites (including recently acquired Myntra) are the most visited
retail sites with over 26 million unique visitors for the month of
July 2014 (excluding visitors using mobile internet and mobile apps).
It was followed by Jabong (with 23.5 million unique visitors), Amazon
(with 16.9 million unique visitors). It also found that the travel
category has also been growing overall and the growth has come from
all the sub-categories including car rentals, online travel agents,
airlines as well as hotels and travel information sites. "Indian
Railways is among the most visited sites in India with over 15
million unique visitors a month. MakeMy Trip, Yatra and Cleartrip
individually reach over 8.9 per cent, 7.6 per cent and 3.5 per cent
of total online users respectively," it said. According to the
report, age group of 15-24 years has been the fastest growing age
segment online with user growth being contributed by the both male
and female segments. The top 5 popular categories accessed online are
social networking, portal, search, entertainment and new sites,
according to the report. "E-Commerce is increasingly emerging as
the fundamental sales channel for growing number of businesses. The
internet user base is expanding fast and e-Commerce has opened up a
big window of opportunity for businesses to expand to new markets
with ease and at low cost," Assocham Secretary General D S Rawat
said. The report said that India has third fastest share in retail
marketing adding over 7 million internet users among the BRIC
nations. "India, Brazil and Russia are quite close to each other
but China has been surging ahead in retail. The China continues on
the growth path with over 103 retail million internet users by the
end of June 2014. The Russian Federation has also surged ahead with a
very high growth rate of 32 per cent," it said. It added close
to 13 million users in the retail category. Brazil is also growing in
double digits at 13 per cent and added 6 million unique visitors in
the last year.
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