Amid intensifying competition from Honda's Amaze, country's largest car maker Maruti Suzuki India has responded by conducting "mileage drive rally" for its entry level sedan Dzire across 31 cities today. "Competition is in all segment of the cars we sell. We welcome all competition. Our cars speak for themselves by their performance. We are celebrating the 5th year of the Dzire and so we thought of conducting such a mileage rally to connect with our customers," Maruti Suzuki India Vice President (Marketing) Manohar Bhat told. The mileage rally is the second in the series of what MSI described as "celebrations to mark the 5th anniversary of the launch of Swift Dzire". "Dzire remains the most economical model in its class in terms of overall cost of ownership. What we offer is luxury, mileage and value for money," Bhat said.
MSI said over 2,100 participants took part in the Dzire mileage rally held across 31 cities to contest how economically they could drive their cars. In Delhi, 105 people took part and the average mileage in diesel option was 30.9 kmpl, while in petrol it was 26.63 kmpl. In Mumbai the average mileage of 62 participants in diesel was 32.4 kmpl and in petrol it was 30.6 kmpl.
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