Global cross-border tourism
is thriving and travellers intend to increase budgets for their next trip by an
average of five per cent with some holiday makers even suggesting that they
would more than double what they spent on their previous trip, says a new
report. According to Visa's latest 'Global Travel Intentions Study 2013', its
regular barometer of travel trends indicates budgets are no longer among the
top three reasons behind why travellers choose their next holiday destination.
The pull of attractions, scenery and rich culture are instead stronger reasons
for travel. According to the study, which surveyed 12,631 travellers from 25
countries, the average global travel budget of USD 2,390 per trip is set to
increase to USD 2,501. Top spenders abroad are the Saudi Arabians, spending an
average of USD 6,666 per trip, while Australian (USD 4,118) and Chinese
travellers (USD 3,824) were not far behind. Future travel budget increases are
especially high amongst Asian markets with a predicted increase of 46 per cent
- travellers from Singapore, Thailand and Hong Kong all plan to at least double
the budget of their last trip in the future, said the report. "Global
economic woes have been well-documented over the past few years but our Visa
Global Travel Intentions Study 2013 hints at a change in both the financial
landscape and consumer mindset, suggesting either economic recovery or a
growing appetite for larger travel budgets. Both provide excellent news for
everyone involved in the global travel and tourism industry," said Ross
Jackson, head of cross-Border in Asia Pacific, Central Europe, Middle East and
Africa at Visa. "We have been running the Travel Intentions study since
2006 as our contribution to increasing the collective level of information the
industry can use to make intelligent decisions to benefit the traveller and the
industry at large. Attractions, scenery, and culture were cited as the key
drivers for a future trip regardless of destination. This desire to explore new
horizons was evidenced by the latest UNWTO World Tourism Barometer, which
revealed that international tourist arrivals grew by four per cent in 2012 to
reach 1.035 billion. Visa's study revealed the United States ranked as the most
popular destination choice for global travellers, both for trips taken in the
past two years (17 per cent) and for intended travel in 2013 (10 per cent).
Other top destinations in 2011 and 2012 included the United Kingdom (12 per
cent), France (12 per cent) and China, Singapore, Thailand and Hong Kong (all
10 per cent). Looking ahead, regional travel is set to increase with Egypt,
Turkey and France emerging on the latest list of most preferred destinations
for future travel for residents in Middle East & Africa.
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