UAE-based bank 'Emirates NBD' has launched
'DirectRemit' service which would, among other things, enable customers
to speedily transfer money to other banks in India. A first-of-its-kind
remittance service, it would also allow Non-Resident Indian (NRI)
customers to remit money to any HDFC Bank account in India in just 60
seconds, says a report. Emirates NBD said with the launch of this
service, customers can transfer money to other banks in India with their
remittance being processed within an hour. The service is free for all
transfers to HDFC Bank and ICICI Bank accounts in India, and attracts
only a nominal charge of AED 10 for transfers to all other Indian banks.
"One of the constant concerns that we hear from our NRI customers is
the need for a quick remittance service from the UAE, which is critical
to them, especially when sending money home for special occasions, a
family emergency, or to capture a good investment opportunity," Suvo
Sarkar, General Manager - Retail Banking and Wealth Management, Emirates
NBD, said. According to World Bank figures, India is one of the
highest remittance receiving countries in the world, estimated at USD 70
billion in 2013 alone. The launch of 'DirectRemit' is seen as a major
enabler of Emirates NBD's strategy to appeal to bank's NRI customers.
As part of the 'DirectRemit' offering, customers can open joint
accounts, invest in wealth management products, pay their utility bills,
insurance premiums, and loan payments, among others, with an account
with Emirates NBD's partner banks in India.
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