Giving
women greater access to mobile phones and services can push up global
productivity by USD 29 billion annually from 2020 onwards, says a
report by Vodafone Foundation. "The Vodafone Connected Women
report 2014 has found that providing women with greater access to
mobile phones and services could lead to a USD 29 billion increase in
annual global productivity from 2020, as a result of greater female
partnership in the workforce and saving in public services,"
Vodafone India Managing Director and CEO Marten Pieters said. The
report was released here by Cherie Blair, wife of former British
Prime Minister and Founder of Cherie Blair Foundation for Women.
"When we talk about doubling income, we may think they are just
numbers but when we see ability of women to feed their children and
send them to school, we realise they are not just numbers but this is
life changing," Blair said while releasing the report here.
Vodafone and Vodafone Foundation are developing new approaches and
services tailored to women's needs. The report says that Indian women
will be top beneficiary global if programs related to health,
education and retail are made available through mobile phones. The
report said if its programs related to education are made compatible
with feature phones and smart phones, they could reach 7.2 million
women by 2020 across Vodafone's markets. "The majority of these
customers (around 70 per cent) would be in India, with its large
population and high levels of female illiteracy," the report
said. The report shows that its health application can benefit women
in India, Tanzania and Democratic Republic of Congo where women
suffer complications during or immediately after child birth. Blair
on the occasion announced expansion of a project that its runs with
Vodafone Foundation and Self-Employed Women's Association (SEWA) in
Gujarat to provide benefit to 2,000 women involved in marketing and
distribution of farm products though a rural network of women
entrepreneurs. In Gujarat, these organisations have developed a
mobile application, RUDI Sandesh Vyavhar (RSV), related to their
sales transactions which has helped them in increasing their income
by up to 4 times. "I am delighted to announce today my
foundation in partnership with the Vodafone Foundation and
Self-Employed Women's Association, will be expanding this time to
reach another 2000, we have reached 2000 and to double our number,
not just in Gujarat but in neighbouring state of Rajasthan,"
Blair said. The report estimated that program similar to RUDI (The
rural distribution network) could be rolled out to reach 0.2 million
of these women retailers by 2020. "The greatest potential is in
India, Tanzania and the Democratic Republic of Congo, due to the
relatively higher number of women working in the informal retail
sector in these markets," the report said.
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