Developers have cut the sizes of newly launched homes by about
100 sq ft which has made the total apartment cost cheaper by an
average 6 per cent in the country's eight major cities, according to
property consultant Cushman & Wakefield. Noida recorded the
sharpest decline of 16 per cent in the sizes of newly launched homes
out of eight cities -- National Capital Region (Gurgaon and Noida),
Mumbai, Pune, Kolkata, Ahmedabad, Chennai, Bangalore and Hyderabad.
Housing prices appreciated by 17 per cent in Noida in last one year,
still the total price of the flat came down by 2 per cent due to
reduction in sizes of apartments. "The reduced apartment sizes
in new launches in 2014 have contributed to making prices more
affordable," Cushman and Wakefield said in a statement. In the
over 50,000 units (1 and 2 BHKs) of newly launched homes across top
eight cities during the first quarter of 2014, most cities have seen
a reduction in sizes of about 100 sq ft. "This has led to an
average drop of 6 percent in cost of the apartments within these
cities." "Similarly, Mumbai witnessed a reduction in
apartment’s sizes by 12 per cent contributing to the ease in cost
of apartments by 9 per cent over last year," C&W said. Other
markets that saw unit sizes drop were Ahmedabad (8 per cent), Chennai
(3 per cent), Hyderabad (9 per cent), Pune (6 per cent) and Gurgaon
(3 per cent). However, markets of Kolkata and Bengaluru were
exceptions to this trend where both unit sizes of apartments as well
as the per square foot rate have increased. Correspondingly, the cost
of apartments have also increased by 18 per cent in Kolkata and 7 per
cent in Bengaluru. C&W Executive Managing Director South Asia
Sanjay Dutt said: "Residential sector is banking on end-user
driven demand and hence developers are tweaking products to make them
more affordable". Reduction in sizes also signals a degree of
stress among developers, which is forcing them to launch products to
show boost sales numbers into their balance sheets, he said.
"Affordability holds the key right now; end-user buyers have
been shying away from making purchases for a long time owing to
lackluster economic conditions and resultant low confidence,"
Dutt said.
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