Apple and Samsung have lost ground in
the tablet computer market as growth cools in the once-hot segment, the
research firm IDC said today. An IDC survey said sales of tablets in
the March-June period were 49.3 million, up a modest 11 per cent from a
year ago but down 1.5 per cent from the previous quarter. Apple, which
popularised tablets with its iPad, remained the largest single vendor
but its market share fell to 26.9 per cent from 33 per cent last year.
IDC's survey showed Apple shipped 13.3 million iPads, above Apple's own
report this week showing 12.3 million sold. South Korean Samsung saw
essentially flat sales in the period of 8.5 million units, while its
market share slipped to 17.2 per cent from 18.8 per cent a year ago.
IDC's Jitesh Ubrani said there has been "growth amongst the smaller
vendors and a levelling of shares across more vendors as the market
enters a new phase." "Until recently, Apple, and to a lesser extent
Samsung, have been sitting at the top of the market, minimally impacted
by the progress from competitors." The biggest gains came from China's
Lenovo, which boosted its market share to 4.9 per cent on 67 per cent
sales growth. Taiwan-based Asus, which makes some Google-branded
tablets, saw its market share edge up to 4.6 per cent. "The market is
still being impacted by the rise of large-screen smartphones and longer
than anticipated ownership cycles," said IDC's Jean Philippe Bouchard.
"We can also attribute the market deceleration to slow commercial
adoption of tablets. Despite this trend, we believe that stronger
commercial demand for tablets in the second half of 2014 will help the
market grow and that we will see more enterprise-specific offerings, as
illustrated by the Apple and IBM partnership, come to market." The
research firm Strategy Analytics said in its survey this week that
global tablet shipments reached 52.9 million units, up just six per cent
from the same period a year ago.
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