Most
engineering job seekers, which amounts to about 42 per cent, visit
company websites to learn about the job and the potential employer
before responding to job offers, says a survey report. About 42 per
cent of engineering graduates surveyed considered company websites as
the top source of information to learn about jobs and potential
employers before responding to job opportunities, says a survey
conducted by human resources and recruitment services firm TMI Group.
"These findings come as an eye opener for small and medium
enterprises (SMEs). These revelations direct SMEs to the need for
employer branding and Internet presence to attract the right talent,"
TMI Group Chairman T Muralidharan said. The TMI Group surveyed 323
Bachelor of Engineering and Bachelor of Technology graduates, across
engineering streams, based in Hyderabad and Secunderabad, upto five
years of work experience. Around 34.4 per cent of jobseekers said
that they would research the company through various websites on the
Internet before deciding whether or not to pursue a job opportunity,
the survey report said. Consulting acquaintances, going through the
social media pages of companies which recruit and reading from
sources like magazines, are other popular options to know more about
potential employers, the report said. "Nine out of ten SME
websites are customer centric. There is hardly any information in
them, aimed at educating and attracting jobseekers. It is high time
SMEs understood that employer branding is as important as product
branding," TMI Group's SME targeted recruitment solution
provider JobsDialog's Executive Vice President Srividya Viswanathan
said. The survey also found that jobseekers have diverse priorities
while assessing job opportunities. For 87.6 per cent of respondents,
comprehensive information about specific job roles is an essential
parameter, while 86.7 per cent said that they considered information
about companies as a decisive factor. Other information jobseekers
said that they looked for what current and former employees said
about companies and details of work culture, the report said. The
report revealed that top reasons to discontinue pursuit of job
opportunities. About 43 per cent of jobseekers gave up job
opportunities if they found that information about those
opportunities is missing at the recruiter's website. It said 28 per
cent felt they would not follow through job opportunities with
companies which have no website, while for others, lack of social
media presence and any Internet presence are reasons to do so.
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