Riding
on the back of spiralling usage of mobile devices, the number of app
downloads in India is expected to surpass the 9 billion mark by 2015,
according to an Assocham-Deloitte joint study. In 2012, the number of
app downloads in India stood at 1.56 billion. The study, which was
carried out among people aged between 16-30 years, said creating
appropriate apps and local language content for each market, user
education & awareness, promotions, could generate greater
opportunities for telecom and media & entertainment industry. A
mobile app is a computer program designed to run on smartphones,
tablet computers and other mobile devices. The consumer shift towards
mobility devices and applications from fixed products and services
provides technology providers, equipment manufacturers, content
providers and marketers an opportunity to accelerate the development
of mobile solutions, the study said. The move to mobile devices and
cloud services presents technology providers with new opportunities
to create a closer relationship with customers and increase customer
loyalty. With India being a price sensitive society, people are still
reluctant to pay for mobile games and downloading large file-sized
games/apps despite of cheap gaming rates and mobile internet plans,
the study said, adding that monetisation is a big issue for both the
local and global mobile game developers entering the Indian market.
Mobile gaming continues to gain momentum, as is evident from the
ongoing interest of gaming companies in this market. The study said
while Apple offers community-based experience with applications such
as Game Center that is accessible on iPhones and iPads, Windows
smartphones have Xbox Live. Android devices also have a wide array of
app options, including messenger and gaming. On the social app side,
the study observed that a paradigm shift was brought by the social
media campaign in the recently concluded general elections. It found
that around 29 million people made 227 million interactions related
to polls on Facebook.
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