Protinex, India’s leading protein supplement brand, today announced the completion of their “Nutrition at Re. 1” campaign and made a grant of Rs. 27 lakhs to the Akshaya Patra Foundation, the world's largest NGO-run school mid-meal program which currently feeds over 1.3 million children across the country every day. True to its vision of providing health through food, Protinex successfully adopted 3500 students from 28 schools with the completion of this initiative. Launched in two phases, the “Nutrition at Re. 1” campaign saw the company donate Re. 1 towards the initiative with the sale of every tin of Protinex Original. Partnering with Akshaya Patra Foundation strategically provided the large network of schools where they offer mid-day meals to children and enabled Protinex to become instrumental in creating an environment conducive to education and bettering health of thousands of children through food. Speaking on this occasion, Shridhar Venkat, CEO, The Akshaya Patra Foundation, said, "Protinex partnered with our Foundation in September 2013 and in such a short span aided us in reaching out to many school going children across the country. We hope to continue and strengthen our relationship to better lives of more children across India." Responding to this, Rodrigo Lima, GM, Medical Nutrition said "We are thrilled and humbled to support Akshaya Patra Foundation in their noble cause of fighting hunger by providing nutritious mid-day meals in schools across the country. Meals act as a catalyst to taking children to schools in conjunction to providing the necessary nutrients for the physical and mental growth of children. We hope to continue supporting such initiatives and be a part of building a healthier India."
ABOUT PROTINEX A product by Danone Nutricia, Protinex is the leading protein supplement brand in India. It is a scientifically formulated, balanced nutrition supplement, with the power of protein and fortified with essential minerals, low fat and vitamins. Protinex a wholesome nutritional drink for adults and children, provides nourishment and enhanced strength, stamina and immunity. ABOUT THE AKSHAYA PATRA FOUNDATION The Akshaya Patra Foundation a secular non-profit organization is in a public private partnership with the Indian government, which implements the world's largest NGO managed mid-day meal programme. Akshaya Patra feeds around 1.3 million children on all school working days and the Foundation's work has created a very wide ranging social impact among the children of poor and marginalised communities who go to government schools in India. The Akshaya Patra Foundation implements India's largest NGO led mid-day meal programme in partnership with the Government of India, and Governments of 9 states, feeding 1.3 million children every school working day in 22 locations across India. For more information, visit Photo Caption: From left to right- Mathan Varkey-DGM The Akshaya Patra Foundation receiving a grant from Rodrigo Lima, GM, Medical Nutrition, aimed at providing better nutrition to 3500 children across the country


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