FSSAI FIXING BRAND AMBASSODORS IN MAGGI CASE

Maggi brand ambassadors including Bollywood star Madhuri Dixit were today warned of action by the government if their advertisements for Nestle's popular noodle product were found to be misleading.
While the probe was expanded to test Maggi noodle samples from across the country, Nestle India claimed that it has got tested samples in an external laboratory as well as in-house and the product has been found "safe to eat".
The company, however, did not name the laboratory and said it is "fully cooperating with the authorities who are conducting further tests".
Swinging into action, the Consumer Affairs Ministry today said the central food safety regulator FSSAI (Food Safety and Standards Authority of India) is testing samples from all states and that strict action will be taken for any violation.
All test reports are expected to come within 2-3 days.
A case has already been lodged against Nestle India by UP food regulator FSDA in a Barabanki court in Uttar Pradesh over safety standards of its product Maggi.
Actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta were also separately dragged to court for promoting the 'two-minute' noodles brand.
While Bachchan said he no more endorses the brand, Dixit recently met Nestle officials in this regard and said the company has assured her about the quality of the product.
Speaking to reporters on if there would be any action against Maggi brand ambassadors, Consumer Affairs Additional Secretary G Gurucharan said, "Yes, they would be liable for action if the advertisements are found to be misleading."
"It becomes a misleading advertisement if it is found that the product does not have the attributes that the manufacturer professed. And if the brand ambassador has promoted that product and said specifically that the product has those attributes, they are also certainly liable for action," Gurucharan said.

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