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ARAKU COFFEE ENTERS PARIS MARKET

Domestic coffee company Araku Global Holdings today marked a global debut by opening its flagship retail store in Paris which will retail its homegrown blend of Arabica coffee.
The top quality blend will retail under the 'Araku' brand at a premium pricing, and is cultivated by the indigenous tribes of the Araku Valley in Andhra Pradesh.
Araku Global Holdings was formed as a social enterprise by top businessmen including Anand Mahindra of Mahindra Group, Kris Gopalakrishnan of Infosys, Satish Reddy, Chairman of Dr Reddy's Laboratories and Rajendra Prasad Maganti, chairman, Soma Enterprise.
To ensure maximum benefit to the farmers, it bypasses middlemen and sells directly to the end consumer.
Araku Global Holdings is managed by the Naandi Foundation's CEO Manoj Kumar along with other trustees.
The initiative will help support marginalised farmers, the company said in a statement.
"We are focused on making Araku a globally recognised luxury coffee brand from India, while helping improve the lives of tribals in the Araku Valley," Anand Mahindra said.
In addition to a store in Paris, Araku Coffee is also being sold at the LVMH Group-owned La Grande Epicerie de Paris and will soon be on the shelves of other high-end Parisian concept stores, the statement said.
The brand is also available in Switzerland and will be launched in a range of European markets shortly, it said.

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ASTRO TECHNICAL GUIDE FOR NIFTY

 for 11, April 2017
Opening Session  Subdued
Tithi ::Chaitra Bahula  Padyami
Nakshatra:Chitta
Persons born in Pushyami, Anuradha and Uttarabhadra constellations and those born in Libra and Aquarius are advised to be alert in their dealings.
Sensitive / Trend change Timings : 10.05 AM; 11.40 AM; 2.30 PM
Likely Intraday Trend...
On the basis of planetary position and aspects amongst planets, Market is expected to open  Subdued  and remain so  till about 11.20AM and could remain  better from  about 11.30 AM till about 1.30 pm and could remain subdued thereafter till  about end of the day.
Astro Technical Trading Strategy...
If Nifty Fut. Trades below  ATP/ Open level by about 9.30 AM , Short   Positions can be taken with suitable   SL, and such positions can be closed by about 11.30 AM. If Nifty Fut trades above  ATP by about 11.45 AM, Long Positions can be taken with suitable SL,and such positions can be closed by about 1.30 PM / 1.45 PM.
Technical Levels... Resistance : 9220, 9255 Sup…