Sunday, February 17, 2013

CNG NANO ON IT'S WAY

Tata Motors plans to introduce a refreshed model of the Nano car in the first half of this year and a CNG option 'very soon'. The company, however, said it has not yet frozen a timeline for the launch of the diesel option of the Nano although it is ready with the vehicle. The new Nano will have a lot more additional features, which would enhance the positioning of the car as an aspirational vehicle Tata Motors Managing Director Karl Slym told. About the diesel variant Slym said: "In future, we will definitely introduce that but we have not fixed a date as yet. The vehicle is there though." Former chairman of the Tata Group, Ratan Tata, who was the driving force behind the Nano, had admitted that the small car had missed initial opportunities. "We were not prepared to market the car as we should have. I think that has a lot to do with the fact that momentum got lost," he told PTI in an interview last year. Tata had also listed out the reasons due to which Nano, nick-named 'The people's car', could not realise its full potential as the momentum got lost in initial years due to issues like plant transfer and insufficient advertising campaign and dealership network. He had said the issues are being addressed, and the Nano was being 'refreshed' to realise its full potential.

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