GOOGLE'S BRAND POWER

Google is the most trusted online brand in the country, with Facebook coming in at number two, says a study by Brand Trust Advisory. Yahoo has emerged as the second-most trusted search engine after Google, says the report. The survey was conducted in 16 cities, taking into consideration 19,000 unique brands across 211 categories, Trust Research Advisory chief executive N Chandramouli said. Social networking sites are gaining popularity, with Orkut and Twitter ranking fourth and sixth respectively overall. "Google's Orkut, steadied at fourth rank despite a significant fall in daily visitors from here. Facebook has ranked first in the sub-category of social networking," he said. The fifth slot has gone to shopping portal eBay, which tops in the list of e-commerce brands followed by AOL, Amazon, Ibibo and OLX.in. YouTube, which ranks ninth, leads the sub-category of online sharing portals, while Naukri managee the 24th position overall.