Ultra luxury car maker Rolls Royce today launched its 'Wraith' model with a
price starting at Rs 4.6 crore in India. The company currently sells Phantom
and Ghost models in the country. "We believe there is immense potential in
India market. In 2005 we started with one dealership. To cater to different
regions, we will be opening two more dealerships this year, taking the total
number to five," Rolls Royce, General Manager Emerging Markets Asia,
Herfried Hasenoehrl, told reporters here. The two new dealerships would come up
at Chandigarh and Ahmedabad, he added. The company, which sold 3,575 cars
globally last year, has dealerships currently at Delhi, Mumbai and Hyderabad.
"India is still a strong market for us, the biggest in emerging markets.
We are optimistic about the growth prospects of this region and Wraith will
contribute to it very very nicely," Hasenoehrl said. In order to promote
the new model, the company also plans to take the car to various cities in the
country. "During this three month tour, the new product would be taken to
different locations across the country and shown to people," Haseanoehrl
said.
No comments:
Post a Comment