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appliances maker Eureka Forbes has launched mobile water purifier
'Aquaguard-on-the -Go', priced at Rs 595. Aquaguard-on-the-Go is in shape of a
sipper loaded with miniaturised water purification technology and would be
available across retail outlets and general stores, Eureka Forbes said in a
statement. It would be available in four variants - black mystery, pink beauty,
pearl white and racy blue, Eureka Forbes, a part of Shapoorji Pallonji Group,
said. Commenting on the development, Marzin R Shroff, Eureka Forbes CEO -
Direct Sales and Senior VP, Marketing, said the miniaturised water purification
technology was rolled out after seven years of research.
"Aquaguard-on-the-Go is perhaps the only water purifier in India which can
enable affordability, adaptability and availability of safe drinking water for
Indians. It is an important milestone in the history of brand Aquaguard which
will take our market leadership in India to the next level," he added. The
company said, the water purifier is powered by space nano technology, which has
100 crore plus optimally charged active sites that attract and can remove 99.9
per cent harmful bacteria and virus. Water filled in sipper passes through a
maze of nano sized positive charged media that traps negatively charged
pathogens and other impurities to decontaminate drinking water, the company
said. It would attract the travellers, school/college students, sports and
fitness enthusiasts. Eureka Forbes, which had a turnover of Rs 1,776 crore last
year, has a customer base of 15 million with presence in 450 cities and towns
in India and a globally across 35 countries.
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