Network18 has partnered with Microsoft India
to set up an analytics centre that will provide its television and
online platforms with election data and analyses. "With a billion
people gearing up to make their voices heard, there is a lot of data out
there that can sometimes be confusing. Using cloud services, big data
analysis and data visualisation will help CNN-IBN present that data in a
manner that makes sense to the Indian voter, and helps them engage with
the election process much more than ever before," Microsoft India
Chairman Bhaskar Pramanik said in a statement. Commenting on the
partnership, Network18 COO Ajay Chacko said, "Technologically enabled
tools and skills are required to decode, decipher and analyse the subtle
nuances of these elections. We are excited about partnering with
Microsoft in this context and leveraging their leadership in technology
and analytics. We are confident that this will further add to our legacy
of credibility and accuracy in elections programming."
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