Wooing
the new age consumers, Kirtilals, a premium fine diamond and gold
jewellery brand, today launched multifunctional versatile jewellery
to match any outfit or style. A ring can be turned into a bracelet,
or a pendent can transform into a pair of dangling earrings or a
striking bracelet, Muruganandam, Store Operations Manager, Kirtilals,
said launching the collection.
The new collections, starting from Rs 15,000, emphasises the design elements and multi functionality of the jewellery that would match different outfits.
The entire range of collection will be economical since customers don't have to buy a separate matching pendant or stud with their jewellery.
"The market is now evolving, besides gold jewellery, the new age customers are open to unconventional jewellery and designs. To attract this segment of our customers, we are launching the versatile collection, where the customers can easily transform one jewellery into individual pieces of jewellery", he said.
Moreover the jewellery is light weight with minimal prong thickness, which reduces the weight of the jewellery and makes it more affordable, he said.
The new collections, starting from Rs 15,000, emphasises the design elements and multi functionality of the jewellery that would match different outfits.
The entire range of collection will be economical since customers don't have to buy a separate matching pendant or stud with their jewellery.
"The market is now evolving, besides gold jewellery, the new age customers are open to unconventional jewellery and designs. To attract this segment of our customers, we are launching the versatile collection, where the customers can easily transform one jewellery into individual pieces of jewellery", he said.
Moreover the jewellery is light weight with minimal prong thickness, which reduces the weight of the jewellery and makes it more affordable, he said.
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