Advertising industry
watchdog ASCI upheld complaints against 123 campaigns in May for misleading
ads, including those of Sony India, Vodafone, Hindustan Unilever and Reckitt
Benckiser India. According to the Customer Complaints Council (CCC) of ASCI (Advertising
Standard Council of India), maximum 70 complaints of misleading ads were from
the education sector during the month.
The CCC concluded that the claims mentioned in the advertisement of Sony Xperia Z smartphone which showed the phone could be washed with water and still it worked were not substantiated and the complaint was upheld, said ASCI. ASCI also upheld a complaint against Reckitt Benckiser's ad for Veet body moisturiser which claimed, among others, that 'it's unique pro-minimise formula delays hair re-growth which makes your skin feel touchable, smooth for a longer time' putting it under not adequately/scientifically substantiated category. Similarly, another FMCG firm Hindustan Unilever was also pulled over its ad for Pond's pure white face wash which claims 'you get instant glow on your skin'.
Likewise, L'Oreal India was pulled up for its ad for L'Oreal White Perfect Laser Cream which claimed they provide 'incredible whitening radiance superior to laser treatment'. The advertising industry watchdog also upheld a complaint against Vodafone for an ad which claimed 'unlimited Internet starting at Rs 199 per month. There is no fine print or disclaimer.'
"The back page shows 'pack allowance' and each pack has data limit after which it is at reduced speed. So there is a limit. By definition, unlimited shouldn't have a limit. The CCC concluded that the claims mentioned in the advertisement were not substantiated," ASCI said. In May, ASCI's CCC upheld complaints against 123 ads out of 144 complaints received. Health, personal care and education were the main categories that continued to make misleading and unsubstantiated claims and come under the scanner of the CCC, ASCI said. The education sector leads with a whopping 56 per cent of the ads (70 out of 123) against which complaints were upheld in the month of May 2013.
ASCI said most of the institutions, including Asia Pacific Institute of Management, Indian Institute of Journalism & New Media, claimed that "they provide 100 per cent placement", which were not substantiated violating guidelines for advertising of educational institutions.
The CCC concluded that the claims mentioned in the advertisement of Sony Xperia Z smartphone which showed the phone could be washed with water and still it worked were not substantiated and the complaint was upheld, said ASCI. ASCI also upheld a complaint against Reckitt Benckiser's ad for Veet body moisturiser which claimed, among others, that 'it's unique pro-minimise formula delays hair re-growth which makes your skin feel touchable, smooth for a longer time' putting it under not adequately/scientifically substantiated category. Similarly, another FMCG firm Hindustan Unilever was also pulled over its ad for Pond's pure white face wash which claims 'you get instant glow on your skin'.
Likewise, L'Oreal India was pulled up for its ad for L'Oreal White Perfect Laser Cream which claimed they provide 'incredible whitening radiance superior to laser treatment'. The advertising industry watchdog also upheld a complaint against Vodafone for an ad which claimed 'unlimited Internet starting at Rs 199 per month. There is no fine print or disclaimer.'
"The back page shows 'pack allowance' and each pack has data limit after which it is at reduced speed. So there is a limit. By definition, unlimited shouldn't have a limit. The CCC concluded that the claims mentioned in the advertisement were not substantiated," ASCI said. In May, ASCI's CCC upheld complaints against 123 ads out of 144 complaints received. Health, personal care and education were the main categories that continued to make misleading and unsubstantiated claims and come under the scanner of the CCC, ASCI said. The education sector leads with a whopping 56 per cent of the ads (70 out of 123) against which complaints were upheld in the month of May 2013.
ASCI said most of the institutions, including Asia Pacific Institute of Management, Indian Institute of Journalism & New Media, claimed that "they provide 100 per cent placement", which were not substantiated violating guidelines for advertising of educational institutions.
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