Travellers having Internet
access are increasingly using smartphones and tablets to get information about
tourist destinations and make payments online, says a Goolge study. Of more
than 1,500 travellers surveyed, 87 per cent said they used smartphones to
research their trips and 66 per cent respondents said they booked a trip
element on it, the study 'Multi-screen Traveller' said. About 60 per cent
respondents said information they find while researching on smartphones
influences their booking decision, it said. The study revealed that 76 per cent
users use both computers and mobile devices across various travel stages such
as researching and booking. Moreover, the biggest trigger for holiday planning
are online pictures. Browsing pictures on social networks, blogs, travel sites
get users to start thinking of their next vacation destination, it said. Indian
travel planner goes through a variety of resources around destination research,
like browsing through pictures on social networks (74 per cent), reading trip
information on travel sites & apps (56 per cent) and watching videos about
destinations (52 per cent), the study said.
Speaking on the findings of the study, Google India Director (Travel & BFSI) Vikas Agnihotri said, "Over one-third of travel related search queries on Google India are now coming from mobile and tablet devices, with queries from smartphones growing at 397 per cent YoY." The study highlights the opportunity for application makers to develop content which could help users to take quick and better informed decisions on their holidays, he said. Respondents highlighted the convenience and preference for mobile applications over using mobile browsers for booking their trip and sharing information on the trip, he said. Smartphones and tablets are also actively used for sharing experiences through social networks, the study said. "74 per cent respondents said they shared or posted on their social network and 46 per cent respondents re-scheduled a trip element using the phone," it said.
Speaking on the findings of the study, Google India Director (Travel & BFSI) Vikas Agnihotri said, "Over one-third of travel related search queries on Google India are now coming from mobile and tablet devices, with queries from smartphones growing at 397 per cent YoY." The study highlights the opportunity for application makers to develop content which could help users to take quick and better informed decisions on their holidays, he said. Respondents highlighted the convenience and preference for mobile applications over using mobile browsers for booking their trip and sharing information on the trip, he said. Smartphones and tablets are also actively used for sharing experiences through social networks, the study said. "74 per cent respondents said they shared or posted on their social network and 46 per cent respondents re-scheduled a trip element using the phone," it said.
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