TATA MOTORS NEW SERVICE INITIATIVE

As part of its HorizoNext strategy, auto major Tata Motors today launched 'Tata Motors Service', a comprehensive and renewed service programme for achieving deeper customer engagement. Besides, the company, which has been facing steep fall in sales for the past many months, also rolled out 11 distinctive service offerings across its 800 service networks spread over 500 locations. "As a part of our greater focus on customer delight in our HorizoNext strategy, these service initiatives harness technology and our network to take service to a higher level of customer satisfaction," Tata Motors passenger vehicle business unit head Ranjit Yadav said after unveiling the new brand identity for the company's new service programme. With these initiatives, the company will harness its over 800 technology-backed sales outlets and customer insights to the next level, he said. To attract customers, the company has already announced a new format of its passenger car showrooms with a video wall, wi-fi-enabled lounges, merchandising of accessories and lifestyle products, cafes and play areas for kids. It plans to upgrade 150 of its 250 strong dealerships by the fiscal end. "We are empowering our network with tools, technology and processes to ensure that Tata Motors service truly stands for responsiveness, reliability and best value that delight our customers," passenger vehicles business unit senior vice-president Ankush Arora said.